Once upon a time, people fit neatly into generations.
Gen Z acted like Gen Z. Millennials acted like Millennials. Boomers acted like Boomers.
Life was predictable. Categorized. Easy to market.
Today, the lines between generations are dissolving. We’re witnessing the rise of a Generation Blur.
Because social media blurred the lines.
Because people don’t want to be boxed in anymore. Today, your grandma can be more TikTok than you.
A teenager can vibe harder with 90s nostalgia than their parents.
Mindsets and interests move fluidly, across ages and cultures.
We’re no longer either/or.
We’re proudly and & and.
Building communities around a mindset, not a birth year.
Because when you unify mindsets, you build communities.
